Experience the world of Dell Cinema in Augmented Reality! Point your device at the Dell AR target to bring the Dell Cinema AR experience to life.

Flight School partnered with Dell to create a unique AR experience for CES 2018. The app leveraged content from Dell’s new “Dell Cinema” campaigned to serve as an Augmented Reality intro to the Dell Cinema experience. Users were provided a handheld device with the app pre-loaded onto it. They would point the device at a predetermined marker to begin the experience. A Dell laptop appears and suddenly little people gather into their seats on the keyboard which has become a mini movie theater. Content and graphics from the Dell Cinema campaign fly out over the crowd. Users are able to rotate the experience on their device screen and lean in and walk around the augmented reality content. The experience will eventually be launched via Android and iOS app stores and made available to the public.


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